People visit the Gansu exhibition hall at the 2023 China Brand Day event in Shanghai. [Photo/gansudaily.com.cn]

The 2023 China Brand Day event kicked off in Shanghai on May 10.

During the event, 56 Gansu companies, including Jinchuan Group Co, Lanzhou Foci Pharmaceutical Co, and Jinhui Liquor Co, showcased their development in brand building at the online exhibition hall, out of which 22 were selected to participate in the offline exhibition.

These branded companies cover multiple industries, such as non-ferrous metallurgy, advanced manufacturing, technological innovation, biomedicine, cultural tourism, modern agriculture, and Gansu specialty foods.

In addition to pictures, videos and physical exhibits, the Gansu exhibition hall has designed a naked-eye 3D magic cube multimedia device, adding entertainment and interactivity to the viewing experience.

The events, which will run until May 14, comprise an international forum and an exposition on China's brand development.