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2014 Dunhuang Tourism Festival

Tourism exhibition brings in over 300m yuan

Updated: 2014-07-04
( chinadaily.com.cn )

The Silk Road Tourism Products Exhibition and the Fourth China Jade Culture Exhibition were held in Zhangye city, in Northwest China’s Gansu province, from June 15 to 18, chinadaily.com.cn reported.

The events were jointly organized by Gansu’s provincial tourism bureau, the Gansu provincial commerce department and the Zhangye municipal government during the Fourth Dunhuang Tour Silk Road International Tourism Festival, also from June 15 to July 15.

Activities held during the exhibition included contests for Gansu tourism products, a demonstration of Yugu ethnic customs, a Qilian jade exposition, a national poetry competition and Qilian jade calligraphy.

Tourism exhibition brings in over 300m yuan

Wang Sanyun, secretary of Gansu provincial Party committee, presents at the Fourth China Jade Culture Exhibition held in Zhangye city, Gansu province. [Photo/gscn.com.cn]

The large-scale exhibition has drawn attention from major players in the travel industry both at home and abroad. This is in part due to the increased interest in Silk Road tourism after the foundation of the Silk Road economic belt.

With a total area of over 30,000 square meters, plus 14,000 sq m indoors, the exhibition is divided into eight sections: a section for Silk Road countries, products from domestic provinces and nearby cities, Taiwan tourism, Gansu tourism, travel apparel, domestic jade handicrafts, Qilian jade carvings and Qilian jade culture.

There are over 500 stands. The exhibition has attracted nearly 30 exhibition groups from 11 countries and regions including Kazakhstan, Kyrgyzstan, Cyprus, Pakistan, Turkey, Belarus, Nepal, Germany and Taiwan.

It’s also attracted over 50 exhibitors from 14 domestic provinces, autonomous regions and municipalities including Beijing, Jiangsu, Anhui, Henan, Chongqing, Yunnan and Guangdong. The All-China Federation of Industry and Commerce was also in attendance. There were a total of 260 exhibitors.

Tourism exhibition brings in over 300m yuan

Tourism products exhibited at the Fourth China Jade Culture Exhibition held in Zhangye city, Gansu province. [Photo/gscn.com.cn]

Products at this year’s exhibition are not limited to craft souvenirs and native products. Rather, participants witnessed a complete range of tourism goods, with everything from fashionable outfits to intricate jade carvings.

The ultimate goal was to reveal the varied treasures of Gansu’s tourist commodities to the utmost degree. The value of transactions during the exhibition reached over 300 million yuan ($48.03 million).

Tourism exhibition brings in over 300m yuan

Tourism product exhibited at the Fourth China Jade Culture Exhibition held in Zhangye city, Gansu province. [Photo/gscn.com.cn] 

This is thanks to the exhibition’s emphasis on both efficiency and savvy marketing, the combination of which guaranteed a win-win situation for both the exhibition and sellers.

In recent years, the Silk Road Tourism Products Exhibition and the Jade Culture Exhibition have become an important platform for Gansu to present its image, products and tourism opportunities to the outside world.

Edited by Noelle Mateer and Le Qin

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